THE 8-STEP PROCESS FOR LEADING CHANGE
Over 40 years, Dr. Cotter's observations of the myriad
leaders and organizations trying to change or implement their strategies have
nurtured an eight-step process for fundamental change. He identified the
factors that succeeded and extracted them into a methodology, an eight-step
process for fundamental change
With the introduction of Step 8, Dr. Cotter has expanded his focus from research to impact with the launch of Cotter. He worked with the company to evolve the eight-step process from the original version of Leading Change to the 2014 version of his book Accelerate.
THE 8-STEP PROCESS FOR LEADING CHANGE
1.Create a sense of urgency
Help others see the need for change through a bold,
aspirational opportunity statement that communicates the importance of acting
immediately.
2.Build a guiding coalition
A volunteer army needs a coalition of effective people –
born of its own ranks – to guide it, coordinate it, and communicate its
activities.
3.Form a strategic vision and initiatives
Clarify how the future will be different from the past and
how you can make that future a reality through initiatives linked directly to
the vision.
4.Enlist a volunteer army
Large-scale change can only occur when massive numbers of
people rally around a common opportunity.
They must be bought-in and urgent to drive change – moving
in the same direction
5.Enable action by removing barriers
Removing barriers such as inefficient processes and
hierarchies provides the freedom necessary to work across silos and generate
real impact.
6.Generate short-term wins
Wins are the molecules of results. They must be recognized,
collected, and communicated – early and often – to track progress and energize
volunteers to persist.
7.Sustain acceleration
Press harder after the first successes. Your increasing
credibility can improve systems, structures, and policies. Be relentless with
initiating change after change until the vision is a reality.
8.Institute change
Articulate the connections between the new behaviors and
organizational success, making sure they continue until they become strong
enough to replace old habits.
References
Kotter
https://www.kotterinc.com/8-steps-process-for-leading-change/
https://www.kotterinc.com/what-we-do/





